Jesse Rosten’s iPad photo shoot.

Jesse Rosten lit this shot with 9 iPad screens set to full brightness.

I wish I had taken this shot. Better yet, I wish I had had this idea. Jesse Rosten, one of my favorite sources of inspiration for all things camera and video, came up with the idea of lighting an entire shoot with iPads. Turns out, he broke out the meter and at ISO800 1/60, he came up with f1.4, which is do-able, especially if you borrow another 8 iPads.

FStoppers did a great iPhone photoshoot that put this concept on its head, pro lights with an iPhone shooting. Great results there, also. Check out these posts, they add to a long line of posts I’ve seen from many photographers lately that say, “your gear doesn’t matter.” Although, I agree that people shouldn’t be so gear obsessed that they are missing opportunities to cultivate their skills and make art, I also believe that simply saying “gear doesn’t matter” doesn’t give up the whole truth.

As Chase Jarvis repopularized, the best camera is the one thats with you. To me this means gear IS important. You need to know your gear backwards and forwards and until you can change a ton of settings without pulling our eye from the viewfinder before you even think about a new camera, you need to learn more about YOUR camera. You also need to learn about your next camera, but this can wait until you’ve exhausted damn near all the possibilities with the gear you have now. Then wait longer. Wait until your inspiration drives you to an idea that requires new gear. Then save and wait. Then, as my advertising photography professor, Michael Miller says, “don’t buy it unless you can make money with it.” Otherwise rent it.

Now go to Jesse’s video on this shoot and enjoy:

http://jesserosten.com/2010/ipad-photoshoot

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